Redesigning the New York Sports Clubs website and iOS app to simplify the user experience. In the process, building a stronger, more personal brand of fitness. and setting the baseline for affiliate regional clubs including Boston, Philadelphia, and Washington Sports Clubs.
role: Technical Producer — technical project lead for the redesign of the New York Sports Clubs website and iOS app.
- Managed client, vendors, and internal development teams throughout the project.
- Utilized a combination of agile and waterfall methodologies to set timelines and plan for releases.
- Authored detailed documentation including feature requirements, technical design documents, functional specifications, test plans, and CMS tutorials.
year: 2016
client: Town Sports International
company: Kettle, New York City, NY
url: Website and iOS app
results: Increase in overall stats including:
website
– 137% increase in web revenue
– 63% increase in e-commerce conversion
– 45% increase in average cart total
iOS app
– 40K+ monthly active users
– 75% download rate
