New York Sports Clubs

Redesigning the New York Sports Clubs website and iOS app to simplify the user experience. In the process, building a stronger, more personal brand of fitness. and setting the baseline for affiliate regional clubs including Boston, Philadelphia, and Washington Sports Clubs.

role: Technical Producer — technical project lead for the redesign of the New York Sports Clubs website and iOS app.

  • Managed client, vendors, and internal development teams throughout the project.
  • Utilized a combination of agile and waterfall methodologies to set timelines and plan for releases.
  • Authored detailed documentation including feature requirements, technical design documents, functional specifications, test plans, and CMS tutorials.

year: 2016
client: Town Sports International
company: Kettle, New York City, NY
url: Website and iOS app

results: Increase in overall stats including:

– 137% increase in web revenue
– 63% increase in e-commerce conversion
– 45% increase in average cart total

iOS app
– 40K+ monthly active users
– 75% download rate

New York Sports Clubs website
New York Sports Clubs mobile app