Redesigning the Potbelly e-commerce website to streamline and enhance the online ordering experience. Updated features include options for Individual, Catering, and Group Ordering, as well as a proprietary product recommendation engine powered by a CMS.

role: Product Manager — project and product lead for the redesign of the Potbelly e-commerce website.

  • Managed client, vendors, and internal cross-functional teams throughout the project, it’s timelines, and budgets.
  • Utilized agile methodology to plan and roadmap product features and releases.
  • Authored detailed documentation including, but not limited to business and functional requirements, test plans, and CMS tutorials.
  • Actively monitored post-launch analytics for KPI tracking, product roadmapping, and client QBR.

year: 2019
client: Potbelly
company: Fuzz, Brooklyn, NY
url: https://www.potbelly.com/

results: Increases in overall stats including:

  • 7.25% increase in web revenue
  • 17.6% increase in e-commerce conversion
  • 2.18% increase in average order value
Potbelly homepage
Potbelly order options
Potbelly menu