Creating a custom Tumblr experience to coincide with the summer equinox. The #CountdownToSummer campaign will release teaser content leading up to the start of summer while the #94DaysOfSummer will release new content daily, for 94 days, until the end of summer.
role: Producer — project lead for the design and development of the Sunglass Hut Tumblr website. Managed client and internal cross-functional teams throughout the project. Collaborated with partner agencies and created content matrices and timelines for the creation and posting of content.
client: Sunglass Hut
company: Kettle, New York City, NY